Description - Cross-Cultural Competence by Slawomir Magala
Competent handling of cross-cultural differences matters. Cross-cultural competence is necessary to survive, thrive and develop a diversity management that is sustainable, fair and feasible. In a striking new edition, this textbook introduces critically all the themes and concepts required to excel in courses in cross-cultural management, international management, and global business. New themes covered for the first time include: * diversity management school and its impact upon corporate communications * the unexpected backlash of "the Russian empire" and its influence upon the European integration * the global financial crisis and the Obama election as the global "anchoring" events and their subsequent management * the "Slumdog millionaire" analysis as the example of global creative industries producing communication commodities Cross-Cultural Competence is a skillful textbook built on a passion for diversity, respectful recognition of difference, and manageable interactions, all of which are of interest to managers, consultants, professionals and students.
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