The Handbook of Attitudes by Dolores Albarracin (9780805844924)

Description - The Handbook of Attitudes by Dolores Albarracin

The Handbook of Attitudes presents a detailed analysis of attitudes in relation to important psychological constructs - particularly affect, beliefs, and behavior - as well as the processes and individual differences that relate to attitudes, communication, and social influence. It is divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs, behavior, and affect; and a final one that integrates these relations into the broader areas of cognitive processes, communication and persuasion, social influence, and applications. It also features an innovative chapter on implicit versus explicit attitudes. This handbook reviews what we know, as well as what we do not know, with the hope of motivating students to conduct additional research in this fascinating area. With contributions from the top specialists from various countries and diverse theoretical backgrounds, this handbook features unique collaborations between researchers, some who have never before worked together. The contributors faced the challenge of covering broad territory, which often extended well beyond their current interests.
Every writer was encouraged to work from as unbiased a perspective as possible. In exercising this philosophy, an overarching point of view is instilled, one that recognizes and respects the validity of various different approaches. A "must have" reference for scholars and researchers in the areas of social, political, health, clinical, counseling, and consumer psychology, marketing, and communication, The Handbook of Attitudes will also serve as an excellent reference tool for advanced courses on attitudes in a variety of departments including psychology, marketing, political science, health behavior, communication, and other applied disciplines.

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