Description - The King and the Moat Contractor by Ronald a McKenzie
The King and the Moat Contractor is an on-going story that uses the construction industry as a platform to discuss strategy, business planning, and marketing, including business development. But the lessons apply to all businesses and industries, and to all who aspire to be the very best moat contractor, or even King, if you have what it takes. The book is not a textbook, but is meant to get you to think about strategy and planning and marketing, as so often, textbooks miss the thinking part.
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