Description - The Ethical Business Book: A practical, non-preachy guide to business sustainability by Sarah Duncan
This book is a gateway to a fast-moving topic, which is why it has now been thoroughly updated with new material. It gets the reader started on all the important elements of ethical and sustainable business practice, but is deliberately concise, non-preachy and practical. If you are a business owner or leader, it will provide you with the tools to make a difference. if you work for an organisation that needs change, it will give you the ammunition you need to lobby the decision makers and present a compelling case for long-term sustainability. AUTHOR: Sarah Duncan is a sustainable business development and ethical marketing consultant. She has been in business for over 30 years and has set up her own consultancy, Sleeping Lion, in 2005. She now helps businesses navigate their way through the world of business etchics and sustainability with advice, support and bespoke workshops. Find out more: ethicalbusinessblog.com SELLING POINTS: . 50 ways you can help protect people, the planet and profits . Stylishly presented and easy to understand and apply . Includes the tools for you to make a personal difference for businesses to adopt a more ethical approach . This book is about challenging every aspect of business (and indeed life) to see where you can make the difference . A book to improve and enhance your successes through long-term sustainable means
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The Ethical Business Book: A practical, non-preachy guide to business sustainability
