Smart and accessible, The Laws of Branding is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo and Heineken with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand—and provides the step-by-step instruction you need to do so.

The Laws of Branding also tackles one of the most challenging marketing problems today—branding on the web. The Ries’s divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish Internet brands. The Laws of Branding is the essential primer on building a category-dominating, world-class brand.