A Practical Guide to CRM: Building More Profitable Customer Relationships by Janice Reynolds (9781138412446)

Description - A Practical Guide to CRM: Building More Profitable Customer Relationships by Janice Reynolds

In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.

Buy A Practical Guide to CRM: Building More Profitable Customer Relationships by Janice Reynolds from Australia's Online Independent Bookstore, BooksDirect.

Classification:
Computing & information technology »
Computer science

Other Editions - A Practical Guide to CRM: Building More Profitable Customer Relationships by Janice Reynolds

Practical Guide to CRM by Janice Reynolds

Paperback / softback
(February 2002)

A Preview for this title is currently not available.

A Practical Guide to CRM: Building More Profitable Customer Relationships

Janice Reynolds

Description - A Practical Guide to CRM: Building More Profitable Customer Relationships by Janice Reynolds

Other Editions - A Practical Guide to CRM: Building More Profitable Customer Relationships by Janice Reynolds

(02) 9457 1190