Ken Morris, ChFC(R), a 40-year veteran of the financial services industry is Executive Vice President and co-founder of the financial planning firm Society for Lifetime Planning. Additionally, he is a member of the Financial Life Planning team at Lake Trust Credit Union and he has recently facilitated launching Retire to 100, a shared experience community dedicated to maximizing success and enjoyment throughout the members' retirement years.

Ken's column has been published in The Oakland Press for more than twenty years. "A Thought for Your Pennies" is a collection of some of his favorite articles, especially those with a focus on financial life lessons for people of all ages. Ken is always on top of the latest financial news, issues and trends. He is known for his ability to break it all down into clear and easy to understand terms for both seasoned and novice investors.