Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics; however, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 25 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients, and stay profitable. This updated text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners who want to keep up with the latest developments in this hotly competitive field.

This second edition features:

• NEW chapters on hot topics you need to know
• MORE tips, charts, tables, and resources
• UP TO THE MINUTE strategies for success