Description - The Americanisation of European Business by Matthias Kipping
This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.
Buy The Americanisation of European Business by Matthias Kipping from Australia's Online Independent Bookstore, BooksDirect.
Other Editions - The Americanisation of European Business by Matthias Kipping
A Preview for this title is currently not available.
Available to order, ships in 7-10 business days
History in Management and Organization Studies: From Margin to Mainstream
