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Books by Charles R Taylor

Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media by Shu-Chuan Chu Electronic Word of Mouth...
Shu-Chuan Chu
Paperback , Jun '20
RRP: $81.99 $81.17
Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media by Shu-Chuan Chu Electronic Word of Mouth...
Shu-Chuan Chu
Hardback , Oct '18
RRP: $284.00 $281.16
Current Research on Gender Issues in Advertising by Yorgos Zotos Current Research on Gender Issues in Advertising
Yorgos Zotos
Paperback , Aug '20
RRP: $83.99 $83.15
Humor in Advertising: Classic Perspectives and New Insights by Marc G. Weinberger Humor in Advertising: Classic...
Marc G. Weinberger
Hardback , Jun '21
RRP: $284.00 $281.16
Current Research on Gender Issues in Advertising by Yorgos Zotos Current Research on Gender Issues in Advertising
Yorgos Zotos
Hardback , Feb '18
RRP: $315.00 $311.85
Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-to-Brand Associations by Sukki Yoon Leveraged Marketing Communications:...
Sukki Yoon
Paperback , Sep '23
RRP: $83.99 $75.59
Humor in Advertising: Classic Perspectives and New Insights by Marc G. Weinberger Humor in Advertising: Classic...
Marc G. Weinberger
Paperback , Sep '23
RRP: $83.99 $75.59
Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-to-Brand Associations by Sukki Yoon Leveraged Marketing Communications:...
Sukki Yoon
Hardback , May '21
RRP: $284.00 $255.60
Winning the Advertising Game: Lessons from the Super Bowl Ad Champions by Sascha Raithel Winning the Advertising Game:...
Sascha Raithel
Hardback , Apr '25
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