Description - Beware Wet Paint by Alan Fletcher
A founder of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are over 100 of Fletcher's design solutions. Grouped into thematic chapters for instructive reference, the projects demonstrate Fletcher's lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated. Designed by Fletcher himself, Beware Wet Paint offers a vibrant description of an artist at work.
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