Conveys the "hidden in plain sight" principles that Jeff Bezos has used to make Amazon the most successful company in the worldExamines and consolidates what Jeff Bezos has written in his annual review to shareholders for the last 20 yearsUseful to businesses of most any size: from startup, to midlevel, to Fortune 500For owners, managers, and employees who want to take their businesses to the next level Useful for both online and brick and mortar businesses. Amazon started online and now has physical stores selling everything from hardcover books to food (Whole Foods)The 14 Growth Principles are illustrated with stories directly from Amazon as well as other businessesProvides the back story on who Bezos is as a person (his successes and failures) and his fascination with space and all things future thinkingTips on how readers can evaluate their own business regarding growth, risk, and long-term success (Blackberry may have wished they'd had this book!)