Description - Christotainment by Shirley R. Steinberg,Joe L.
"For more than two thousand years Christian expansion and proselytizing was couched in terms of "defending the faith." Until recently in the United States, much of that defence came in the form of reactions against the "liberal" influences channelled through big-corporate media such as popular music, Hollywood movies, and network and cable television. But the election of Ronald Reagan as a Hollywood President introduced Christian America to the tools of advertising and multimedia appeals to children and youth to win new believers to God's armies. " " Christotainment examines how Christian fundamentalism has realigned its armies to combat threats against it by employing the forces it once considered its chief enemies: the entertainment media, including movies, television, music, cartoons, theme parks, video games, and books. Invited contributors discuss the critical theoretical frameworks of top-selling devices within Christian pop culture and the appeal to masses of American souls through the blessed marriage of corporatism and the quest for pleasure.
Buy Christotainment by Shirley R. Steinberg,Joe L. from Australia's Online Independent Bookstore, BooksDirect.
Other Editions - Christotainment by Shirley R. Steinberg,Joe L.
A Preview for this title is currently not available.
Available to order, ships in 7-10 business days
