Joe Burns is a well-known, well-respected radical labor organizer and author. His previous books have been widely read in labor education and organizing spaces across the country. His current connections to prominent labor leaders like Sara Nelson, President of the Association of Flight Attendants, will help to promote this book across important labor circles in the current period. The audience for this book includes the over 85,000 members of Democratic Socialists of America, the tens of thousands of subscribers to Jacobin Magazine as well as the many active union members across the country. This book will spark debate, discussion and conversation in these activist and organizer circles and these extensive Left networks coupled with a robust social media campaign will drive sales to both current Joe Burns' fans and a new generation of readers.