Description - Communicating Corporate Social Responsibility in the Digital Era by Adam Lindgreen
Digital Social Responsibility provides a systematic, interdisciplinary examination of CSR communication through digital platforms. It offers an essential definition and up-to-date picture of the field of CSR communication and emphasizes: the role and use of CSR communication through digital platforms; outlines key CSR communications tactics including social and environmental reporting, internationally recognized CSR frameworks, and different means to involve stakeholders in two-way communication processes through digital platforms; and examines the effectiveness of CSR communication through digital platforms. Drawing upon marketing, management, and communication disciplines, amongst other, the anthology examines how organizations construct, implement, and use CSR through digital platforms in order to achieve their goals. Digital platforms and social media have revolutionized the relationships between organizations, employees and stakeholders. This is a revolution that has significant implications for corporate social management and reporting. Digital Social Responsibility offers a rigorous guide to what has been happening and the nature of the new landscape that is emerging.
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