Description - Competitive Success: How Branding Adds Value by John A. Davis
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.
The book presents a comprehensive review of the entire brand spectrum, including:
- Brand strategy
- Implementation
- Customer/brand insight
- Resource allocation
- Performance measurement
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