Description - Contemporary Iran by Museum für Gestaltung Zürich
How a new generation of graphic designers has created fresh visual paradigms for Iranian culture. In the last two decades, Iranian poster design has achieved widespread admiration and distinction for its innovative explorations of type and typography, which have been notably accelerated by the implementation of new digital technologies. As Iran's early graphic designers emphasized illustration, so today's designers accentuate typography, giving rise to a new national visual language. An understanding of the new Iranian design paradigm also requires some familiarity with traditional Iranian art and culture. The posters presented in this latest installment of Lars Müller Publishers' Poster Collection series have expanded the boundaries of Iranian poster design and showcased the energy, passion and enthusiasm of a new generation of designers. AUTHORS: Bettina Richter is curator of the Poster Collection of the Museum für Gestaltung Zürich. Majid Abbasi is the design director of Studio Abbasi based in Tehran and Toronto. Maryam Razi is a graphic designer and member of the ArtSci Collective at UCLA. SELLING POINTS: . Paperback collection of Iranian cultural posters from 1960 to the present accompanying a show in Zurich at the Museum für Gestaltung Zürich in the summer of 2023. . Exhibition in Zurich, Switzerland, at the Museum für Gestaltung Zürich, JulyOctober 2023. 147 illustrations
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