Description - Creating & Delivering Winning Advertising & Marketing Presentations by Sandra E. Moriarty
Create powerful and convincing presentations that will win new accounts and keep established ones with this idea-filled guide. You'll see how to:
-- Identify presentation strategies that are on target every time
-- Develop dynamic messages that create audience enthusiasm
-- Plan and design audio/visual aids that "speak" volumes for your ideas
-- Provide follow-up that will close every deal
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