Data Mining Mobile Devices by Jesus Mena (9781466555969)

Description - Data Mining Mobile Devices by Jesus Mena

With today's consumers spending more time on their mobiles than on their PCs, new methods of empirical stochastic modeling have emerged that can provide marketers with detailed information about the products, content, and services their customers desire.Data Mining Mobile Devices defines the collection of machine-sensed environmental data pertainin

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