KEY SELLING POINTS: In the last 40 years, the overall survival rate for children's cancer has increased from 10% to nearly 90% today.
60% of children who survive cancer suffer devastating late effects such as secondary cancers, muscular difficulties, and infertility..
About 1 in 8 U.S. women (about 12%) will develop invasive breast cancer over the course of her lifetime..
The American Society for Reproductive Medicine reports a 30% increase in surrogate births between 2004 and 2006, for a total of 1,059 live births in 2006 (the most recent year for which it could provide data), and gestational surrogacy continues to increase in popularity..
Women's Fiction comprises at least 40% of adult popular fiction sold in the United States and approximately 60% of adult popular fiction paperbacks. (American Bookseller Association and Book Industry Study Group).
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AUDIENCE:.
Smart, well-educated, sophisticated working or stay-at-home moms in their thirties and forties.
Fans of book club fiction who like thought-provoking page-turners with true-to-life dialogue, heart, and humor.
The childhood cancer survivorship community (survivors, siblings, parents, friends, spouses, doctors, nurses, psychologists, social workers, support groups).
The young breast cancer community (patients, survivors, spouses, friends, siblings, doctors, nurses, social workers, support groups).
The gestational surrogacy community.
The Jewish community, particularly the 20-45 age group.
Fans of Jennifer Weiner, J. Courtney Sullivan, Emma Straub, Jodi Picoult, Curtis Sittenfeld, Kelly Corrigan, and Aidan Donnelley Rowley .