Deluxe: How Luxury Lost Its Luster by Dana Thomas (9781410404039)

Description - Deluxe: How Luxury Lost Its Luster by Dana Thomas

There was a time when luxury was available only to the world of old money and royalty. It was a lifestyle that denoted a history of tradition, superior quality, and a pampered buying experience. Today's luxury marketplace is run by massive corporations focused only on growth, visibility, brand awareness, and profits - and targeted mainly toward the middle class. Journalist Dana Thomas traveled the world to deliver a hard-hitting look at the world of "New Luxury."

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