Description - Design Informed by Gordon H. Chong
The Power of Evidence to Create Design Excellence
This practical, accessible book?for design professionals
and students alike?is about design excellence and how to
achieve it. The authors propose an evidence-based design approach
that builds on design ingenuity with the use of research in ways
that enhance opportunities to innovate. They show the power of
research data to both reveal new design opportunities and convince
stakeholders of the value of extraordinary work. A guide for all
designers who want to earn their place as their clients' trusted
advisor and who aspire to create places of beauty and purpose, the
book demonstrates:
An approach to applying evidence to design that neither turns
designers into scientists nor requires large-firm resources
The wide range of types of evidence that can be applicable to
design and where to look for it
Direct, practical application of the evidence-based design
approaches in use today
Provides tools to distinguish strong evidence that can improve
design decisions from misleading assertions resulting from weak
research
Benefits of evidence-based design, including improved human and
building performance
Two featured case studies illustrate the theory and practice of
evidence-based design. The work of the authors' 2005?2007 AIA
College of Fellows Benjamin Latrobe Research Fellowship provided an
empirical foundation for this book, and addresses the use of
rigorous research methods to understand relationships between
design choices and health outcomes. The California Academy of
Sciences, designed by Renzo Piano Building Workshop, Chong Partners
Architecture, and Arup, provides transparent evidence that enhances
building technology performance in the context of a powerful design
expression.
In-depth interviews and case studies are clustered around three
research categories: modeling, simulation, and data mining; social
and behavioral science and the physical and natural sciences; and
including cutting-edge use of neuroscience to understand human
response to physical environments. The twenty-two featured thought
leaders include: William Mitchell, MIT Media Lab; Fred
Gage, Salk Institute; Phil Bernstein, Autodesk;
Sheila Kennedy, Kennedy & Violich; James
Timberlake, KieranTimberlake; William and Chris
Sharples, SHoP Architects; Vivian Loftness, Carnegie
Mellon University; John Zeisel, Hearthstone; Paco
Underhill, Envirosell; Susan Ubbelohde and George
Loisos, Loisos+Ubbelohde Architecture-Energy; Chris
Luebkeman, Arup; Martin Fischer, Stanford University
CIFE; and Kevin Powell, GSA.
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