Description - Display Advertising by David Booth
A complete guide to developing, implementing, monitoring, and
optimizing an online display ad campaign
The display business is online advertising's fastest growing
field. Google and others are starting to provide easy tools to
enable small- and medium-sized businesses to take advantage of this
opportunity. This guide provides marketers, consultants, and
small-business owners with the knowledge and skills to create and
optimize a display advertising campaign. It covers concepts,
trends, and best practices, and presents a day-to-day plan for
developing, managing, and measuring a successful campaign.
Online display advertising is a hot topic, and this hands-on
guide helps marketing professionals and small-business owners gain
the skills to create and manage their own campaigns
Provides an overview of display advertising concepts, including
types, formats, and how they're placed on websites
Explains how to plan a campaign, including defining goals and
planning resources, contextual and placement targeting, and keyword
use
Covers campaign launch and measurement, ad creation, social
media advertising, how to optimize a campaign, and much more
Display Advertising: An Hour a Day helps anyone promote a
business successfully with effective online display ad
campaigns.
Buy Display Advertising by David Booth from Australia's Online Independent Bookstore, BooksDirect.
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