People are beginning to demand a higher standard of user experience (UX) quality from the software systems they use in their business and personal lives, and companies are looking to UX to help drive business value and increase brand strength. "Effective UI" provides a complete roadmap to building groundbreaking software centered on UX quality, including how to generate management support, employing product management strategies proven to deliver greater success, and how to manage the design, engineering, staffing, and business considerations that must be centered on the user's needs and working effectively in tandem all throughout the project.
With a focus on UX, software can exceed expectations by: Accounting for how people work with, think about, and consume information. Establishing richer means of collaboration and communication Reducing frustration by streamlining complex tasks and creating more intuitive processes. Generating more engaging and interactive experiences between consumers and businesses, or between businesspeople and their information systems. Powerfully differentiating products, services, and brands to create a competitive advantage.

For business and product managers trying to get innovative products funded and successfully built, for software professionals struggling to advance the cause of better UX, and for anyone else who needs to effectively advocate for and deliver on the promise of higher quality software, "Effective UI" is a comprehensive, valuable resource.