Essentials of Marketing: With 1pass for Infotrac by Prof Joseph F. Hair (9780324316643)

Description - Essentials of Marketing: With 1pass for Infotrac by Prof Joseph F. Hair

ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF MARKETING, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package.

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Classification:
Economics, finance, business & management »
Business & management »
Sales & marketing

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Essentials of Marketing: With 1pass for Infotrac

5th Revised edition

Prof Joseph F. Hair

Prof Carl McDaniel

Prof C. Lamb

Description - Essentials of Marketing: With 1pass for Infotrac by Prof Joseph F. Hair

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