Description - Essentials of Marketing by Charles Lamb
This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. Like its parent text, Essentials of Marketing features in-depth coverage of marketing "hot topics," an on-line Internet Marketing chapter, a slick design and a lively writing style.
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Other Editions - Essentials of Marketing by Charles Lamb
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The Life and Works of Charles Lamb. with Introduction and Notes by A. Ainger.
