Essentials of Marketing by Prof C. Lamb (9780324113907)

Description - Essentials of Marketing by Prof C. Lamb

Essentials of Marketing, 3e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a shorter length. Developed directly from the sixth edition of Lamb, Hair, and McDaniel's best-selling Marketing text, Essentials of Marketing, 3e, is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive ancillary package and companion Web site.

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Classification:
Economics, finance, business & management »
Business & management »
Sales & marketing

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Essentials of Marketing

3rd Revised edition

Prof C. Lamb

Prof Joseph F. Hair

Prof Carl McDaniel

Description - Essentials of Marketing by Prof C. Lamb

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