Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them.
This title draws from a large number of foundation disciplines and closely related professional fields to foster interdisciplinary theory focused on planned events. This revised edition has been updated to reflect and examine a number of substantial and important new ideas.
New to the fourth edition:
This will be an invaluable resource for all undergraduate students of events studies throughout their degree programmes.
Buy Event Studies: Theory, Research and Policy for Planned Events by Donald Getz from Australia's Online Independent Bookstore, BooksDirect.