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Description - Finding Solutions to the Challenges of Internationalisation by Marin A Marinov

The book brings about the invincible process of internationalisation, encompassing various levels of analysis. Taking a holistic point of view, the volume brings about key alterations preserving how economies, industries and firms adjust their activities, value systems and cognitive frameworks to accomplish relevant approaches to the internationalisation. In the process of the internationalisation of firms and industries as well as the liberalisation of the economy there have appeared new interdependencies among these actors alongside the value chain as well as among individual countries and industries.

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