The Fire of Life, the collection of performance artist Robert Legorreta, is a fascinating and eclectic archive. Correspondence, artwork, photographs, and other materials document Legorreta’s artistic career and trace the development of the East L.A. arts scene in the late 1960s and early 1970s. The collection contains more than a thousand LPs, gathered primarily for the Latino imagery on their covers, and toys, coupons, and ads, that show how Latino themes have been used to promote consumer products.