Imagine if the whole of life were reducible to a single formula. The results are not just unexpected but as wild, as weird and as wonderful as life itself.

Many of the most creative and original minds of our time - more than a hundred from the worlds of art, science, mathematics, architecture, design, performance, literature and sociology - give us their personal and enterprising, or visionary, or inventive, or novel, or just deliriously delectable, formulas for contemporary life. Damien Hirst's colour wheel; 'sex x technology = the future' by J.G. Ballard; Gilbert & George's injuction to ban religion; a distillation of Darwinian theory from Richard Dawkins; Olafur Eliasson's x and y axis; Peter Saville's sketched diagrams; Louise Bourgeois's conviction that there is no logic in love..

Look here for some novel answers (and many new questions and possibilites) in a book of 100% addictive allure.