Description - Franchising by Iain Maitland
Designed as a comprehensive and practical guide for franchisors, franchisees and professional advisers, this book shows franchisors how to market a franchise and choose franchisees, and advises potential franchisees on how to select a suitable franchise. The franchisor and franchisee are guided through financial considerations, franchise law and the drawing-up of a franchise agreement. The points made in the text are illustrated with case histories, and copies of essential documents are included.
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