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Description - Franchising by Robert T. Justis

Franchising helps learners develop a clear, realistic picture of franchising with insights designed to assist those entering the field. The book answers major franchising questions as it explores the franchiser-franchisee relationship using an unique, three-part perspective. Success stories throughout add practical knowledge and industry insights as well. Case studies help the reader analyze franchise situations and develop sound judgement in handling potential issues and problems.

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