Author Michael D. Brown's Fresh Notes on How Not to Graduate Into Poverty encourages you to start building your strong and fresh brand while matriculating in college. Using Brown's "Fresh PASSION" methodology, this straight-to-the-point guidebook outlines the core components of brand-building--including "Staying Laser Focused" and "Omitting the Negative"--and provides valuable tips on how to successfully integrate these components into your daily life. Brief self-assessments following each section allow you a chance to reflect on your journey towards becoming a personal brand and identify areas of improvement.

Fresh Notes helps you avoid being viewed as a "generic" by encouraging you to begin your professional life with a fresh and proactive approach!