Using Brown's "Fresh PASSION" methodology, this short guidebook outlines the core components of brand-building--including "Preparation", "Staying laser focused", and "Omitting the Negative"--and provides valuable tips on how to successfully integrate these components into readers' daily lives. Brief self-assessments following each section allow readers a chance to reflect on their own journey towards becoming a personal brand and identify areas of improvement.

​Those who choose not to utilize their fullest potential run the risk of becoming viewed as "generic". Fresh Notes helps readers avoid this fate by encouraging them to approach their professional lives with a fresh and proactive mindset.