Strong sales for original editions: Over 10K copies combined.

Reputation: Viewed as the standard history of labor in the US; new edition brings the story fully up to date with new statistics and two completely new chapters.

Timing: The new labor and anti-Trump movements make this newly relevant.

Artwork: Since original edition published, Joe Sacco has achieved national recognition and acclaim for his comics journalism; book contains three full inserts telling the story of labor in the US.

Outstanding review attention: Original edition garnered exceptionally strong, positive coverage in the Washington Post and elsewhere; and a starred review in Publisher Weekly that compared it to Howard Zinn's bestseller.

Blurbs/endorsements: New edition will include blurbs from prominent labor leaders, historians, and progressives including Nelson Lichtenstein, Jefferson Cowie, Laura Flanders, David Rolf, AI-jen Poo, and others.

Op-ed opportunities: Author Murolo, one of nation's leading labor historians, is preparing a series of op-ed placements in conjunction with publication, closely tracking the news around the labor movement, jobs, and manufacturing under Trump.

Outreach to labor movement: SEIU and AFSCME will promote book to extensive email lists and via national newsletters.