Named “Best Guidebook of the Year” by the Society of American Travel Writers in a previous edition, this fiercely opinionated guide not only tells travelers what to see and do, but also what’s not worth their time. In a city with an overwhelming number of attractions, lodgings, restaurants, museums, and shops. Cochran, as the judging panel noted, is also unusually talented at bringing culture and history to life, in an accessible and fun-to-read fashion. Whether your budget is large or tight, Cochran shows you London like a local—something many guides claim but few do as well as this one.

This book is fully updated yearly, has large easy-to-read type, and contains:

- Exact prices and tube stops for every listing in the book, so there’s never any nasty surprises
- A handy pull-out map, with helpful bulleted maps throughout, including a London Tube map
- Insightful discussions of London’s history and culture
- Opinionated reviews of attractions, nightlife, hotels, restaurants and shops in all price ranges
-16-page photo guide with vibrant photographs, at the front of the book plus black and white photos throughout