With the depth and clarity, Richard S. Tedlow illuminates the minds, lives, and strategies behind the legendary successes of our times:

• George Eastman and his invention of the Kodak camera.

• Thomas Watson of IBM.

• Henry Ford and his automobile.

• Charles Revson and his use of television advertising to drive massive sales for Revlon.

• Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel.

• Andrew Carnegie and his steel empire.

• Sam Walton and his retail machine, Wal-Mart.

Each of the seven titans profiled used their technological innovations to build great companies and amass great fortunes. In Giants of Enterprise, Tedlow explains how these men met seemingly impossible business challenges, mastered their innovations, and took them to stratospheric new heights of success.