Description - Global Innovation Science Handbook, Chapter 18 - Market Research in the Process of New Product Development by Fiona Schweitzer

The title of this book is Global Innovation Science Handbook, Chapter 18 - Market Research in the Process of New Product Development and is written by author Fiona Schweitzer. The book Global Innovation Science Handbook, Chapter 18 - Market Research in the Process of New Product Development is published by McGraw-Hill. The ISBN of this book is 9780071802505 and the format is Digital (delivered electronically). The publisher has not provided a book description for Global Innovation Science Handbook, Chapter 18 - Market Research in the Process of New Product Development by Fiona Schweitzer.