Description - Global Sourcebook of Address Data Management by Graham Rhind
What part of this Asian address is the street? What is this accent and is it correct? Which one of these numbers is the postcode? In which language should I be corresponding? How do I salute this person? In what order should I output this name? For every individual entered on to a world-wide address database, these questions and others need to be answered precisely. This one-stop reference work covering 194 countries provides an international marketing database - to help ensure that your post is delivered to the correct destination and accurately names the recipient. The book provides, for each country, such information as address and postcode formats, postbox names, salutions, personal name patterns, information about languages, diacritical marks, job titles, casing rules, street types and more. It seeks to make the management and development of any marketing database more efficient, less expensive and result in fewer errors. More importantly, it may give you a headstart in presenting the best first impression of the company to your potential customers.
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