Every day thousands of uninspired employees trudge to work – often dooming their companies to failure with their lack of enthusiasm.

Drawing on over 20 years’ experience of working with hundreds of corporations across the US – including America Online, Eastman Kodak, General Motors, Hershey Chocolate and Microsoft – Blanchard reveals a sure-fire strategy for boosting employee enthusiasm, productivity and performance.

Gung Ho! presents a simple system for inspiring employees. Based on three core ideas: work must be seen as important, workers must be put in control of their own production and managers must cheer their workers on – it is a method that all employees and managers can easily implement and which has already been adopted by such major corporations as K-Mart.