The visionary theories of H. Igor Ansoff (1918–2002) on strategic business management have inspired worldwide acclaim. Called ‘the father of strategic management’ by Henry Mintzberg, he proposed that long-term profitability for a company results only from a commitment to understanding the political and social fabric of its community.
With a new introduction and extensive bibliography, this two-volume collection provides a thorough critical evaluation of Ansoff’s contributions. It is an invaluable research resource for both student and scholar.
Buy H. Igor Ansoff Critical Evaluations in Business and Management by John C Wood from Australia's Online Independent Bookstore, BooksDirect.