The ministry of fundraising: turning hope and joy into tangible help. According to author David Heetland, helping people experience generosity always yields happy surprises. People want to be generous, and in the book, Heetland shows how to turn hope for the church into tangible help and that successful fundraising means connecting and sustaining long-term personal relationships with donors. While many leaders are reluctant to make appeals for money, Heetland says that people want to support worthy causes and leave a legacy. This practical step-by-step guide will show non-profit leaders, development and university staff, pastors, campus ministers, and other professionals how to approach and cultivate a donor base to build fruitful ministry.