Description - Herno: In Flumine Est Vita by teNeues Verlag
All over the world, "Made in Italy" is synonymous with exceptional design and superb quality. In its history and tradition, Herno is a company which exemplifies this seal of quality. On its 70th anniversary, Lesa-based Herno now shares its company history in this luxurious coffee table book. Founded in 1948 by Giuseppe Marenzi, the company first made its mark with raincoats. With its location on the edge of Lago Maggiore and the Erno river, there was high demand for top-quality waterproof jackets. In the subsequent years, the company and its portfolio grew: cashmere coats were added, with the particularly successful "Double Face" processing. The method, which makes seams invisible, became the unmistakable trademark of Herno in the 1960s. Since 2007, the family business has been led by Claudio Marenzi, the youngest son of the founder. He initiated a new way of thinking about the manufacturing process, putting the functionality of the products in the foreground and investing in new materials, which offer higher breathability and performance. Season after season, Herno has brought out innovative and functional outdoor collections, combining classic cuts, top quality tailoring, and modern elements into luxury outdoor clothing for men and women. Herno in flumine est vita presents the history of this innovative fashion label with archival and contemporary images as well as illuminating texts. Get inspired by this family business, which has continually grown and developed, while never losing sight of the high standards of Italian tailoring and quality. SELLING POINTS: An exclusive coffee table book celebrating the 70th anniversary of Herno "Made in Italy" at it's best, offering a visual history of one of the most famous Italian labels From raincoats to cashmere coats to functional down gilets, the Herno collection offers clothing for every occasion in a masterful combination of elegance and function 200 colour and b/w photographs
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