Description - High Frequency Change: why we feel like change happens faster now, and what to do about it by Tom Cheesewright
We are dizzy trying to keep up with the constant flood of newness across every aspect of our lives. And it's clear that some of our biggest companies are facing similar challenges. Each week another big brand name fails. Why is this? Change is like a wave: it has both amplitude and frequency. The last century was about change of great amplitude, big waves washing over the whole society. But this century is about high frequency change: rapid, smaller waves, each powerful enough to disrupt an industry. This book explains how we can understand high frequency change, what drives it, and how we must respond by changing the way we run our organisations and our lives. AUTHOR: The world's first 'applied futurist', Tom Cheesewright enables companies to see the future, and respond with agility. A prominent voice in tech, consulting and brand-building spaces, he also appears weekly on BBC TV and radio (BBC Breakfast, 5live and Radio 4) as well as working with Channel 4 (Sunday Brunch, In the Future, Home Hero), Channel 5 (Saturday Show) and Sky News, the Guardian and Entrepreneur Magazine. Tom lives in the United Kingdom. SELLING POINTS: . Punchy and funny examination of why our world is changing so quickly and how to keep up . Snappy insights and practical solutions with a consistent thread make for leisurely reading or quick consultation . Clarifies the reasons for the runaway pace of change we all experience in the 21st century . Offers a robust and tried-and-tested solution to corporations dealing with rapid change . Essential reading for leaders, strategists and management professionals dealing with rapid change at work and in their lives
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