Description - The History of Mitsubishi Corporation in London by Pernille Rudlin
The History of Mitsubishi Corporation in London examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the eighty-five years following its foundation. It examines the paradox of how Mitsubishi Corporation could operate internationally for nearly a century, and still remain resolutely Japanese. Mitsubishi's London branch grew to become the hub of its business in Europe, and the European coordinator for aiding Japan's economic miracle. With the slowdown in Japanese economic growth, however, Mitsubishi Corporation's mission of representing Japan is no longer so profitable. This book asks whether the corporation needs to change its mission, as well as controversially questioning whether information technology is in fact a barrier to, rather than a driving force for, successful globalization. As a long-term employee of Mitsubishi both in Tokyo and London, Pernille Rudlin has had unprecedented access to the corporation's people, archives and company culture. No other corporate history has examined a Japanese subsidiary in such detail, including interviews with more than thirty employees past and present.
Using her unique perspective, Rudlin blends historical, cross-cultural and management approaches to bring new insights into the world of Japanese corporate culture in Britain.
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