Discover how to use the principles of behavioral psychology (made easy and accessible) to master the art and science of salesmanship.

What's the most important factor in becoming a successful salesperson Is it ambition and drive Maybe it's enthusiasm. Or maybe success in sales just boils down to good old-fashioned hard work. While all these things contribute to sales success, business strategist David Snyder knows that the real key is reading different personality types--including one's own.

Based on Snyder's popular seminar, How to Mind-Read Your Customers will teach you how to:

• Gain insight into your own personalities
• Identify your strengths and weaknesses
• Gain a better understanding of yourself
• Understand and relate better to others
• Size up people as early as the first phone conversation
• Improve relationships with customers
• Enhance teamwork
• Eliminate mistakes in communication
• Make a great first impression
• Increase sales

Innovative and empowering, yet down-to-earth and humorous, How to Mind-Read Your Customers is an invaluable resource for anyone in sales, marketing, or customer service on how to take selling skills to the next level.