Description - Iconography and Electronics Upon A Generic Architecture by Robert Venturi
This is a collection of writings in a variety of genres, which argue for a generic architecture defined by iconography and electronics, an architecture whose elemental qualities become shelter and symbol. The voice of the essays is personal, expounding the unglamorous side of the practice. The essays are sometimes vituperative and corrective in addressing clients, theoreticians and critics, sometimes amusing in looking back on past projects and opportunities and reflective in assessing the authors own impact on the profession. The collection of articles, lectures, letters and aphorisms have been written over a period of 20 years and include Venturi's 1950 MFA thesis.
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