Description - (Images of) the Multinational Firm by Simon Collinson
This volume addresses commonly held beliefs and misconceptions about the nature and role of multi-national enterprises. It presents a range of perspectives by leading academics, focusing on core themes and illustrating these themes with current business practices.
- Examines the evolution of multinational firms, their new forms and organization, and their global impact
- Reviews multinational enterprises as they relate to globalization, cross-border management, international business, business and society, resources and capabilities management, strategic management, and corporate responsibility
- Draws comparisons between analyses of the performance-based outcomes of an economics tradition, and the more process and relationship-oriented results of an organization behaviour approach
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