Imagining Scotland by John R. Gold (9781859280591)

Description - Imagining Scotland by John R. Gold

Every year, many tourists are drawn to Scotland by images of pipers and fairy-tale castles, Highland games and haggis, misty glens and heather. That image is still carefully nutured by the international tourist industry. This illustrated text looks at the portrayal of Scotland in tourist promotional literature from the mid-18th century to the present day, with illustrations drawn from many parts of continental Europe and North America. After providing an analytical framework for the interpretation of tourist promotional imagery, the early chapters focus on the all-important creation of the Highland myth through the reports of 18th- and 19th-century travellers, its enhancement as tourism grew from 1850 onwards - completely belying the contemporary reality of the Highland clearances - and its apotheosis in the filmmaker's art. The authors then go on to consider the selling of urban Scotland, looking at the long-standing marketing of Edinburgh and more recent attempts to sell Glasgow as a cultural centre.

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